A decentralized search engine makes use of distributed ledger technology.
Using Blockchain gives you more privacy when it comes to searching online for the products and services that you love.
Instead of major search platforms deciding what is, what is not relevant to you, and basing their ad campaigns on a plethora of wide ranging data they silently collected, you decide what information you want to share.
In return, you receive targeted ads that are of specific interested to you.
Apart from giving users back the ownership of their personal information, it’s also beneficial to businesses. They are not forced to target people that big online advertising platforms tell them to target.