A new national poll of green consumers found that belief in global warming is declining, and even the worst nightmare scenarios would not change people’s minds or behaviors.The poll, one of four annual surveys conducted by Shelton Group, surveyed 1,098 Americans who at least occasionally buy green products and found only about half believe climate change is occurring and caused by human beings.

Asked whether they agreed with the statement, “Global warming or climate change is occurring and it is primarily caused by human activity,” 52% of green consumers agreed, compared to 49% of U.S. consumers overall. That’s down significantly from a year ago when 58% of all U.S. consumers agreed.

Respondents who disagreed, or were undecided, were then asked, “Which of the following scenarios would convince you that climate change is a real and immediate threat and cause you to make dramatic changes in your lifestyle? You wake up one morning and find out that…” followed by a list of nightmare scenarios. These included: The polar ice cap has completely melted, kids can no longer play outside in the summer and Nebraska is turning into a desert.

Green Consumers’ Belief In Warming Is Declining , 8/7/10

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